My 15+ years of experience in visual design supports my success in bridging the gap between users, developers, key stakeholders and internal team members. 🚀

You'll find me primarily working in Figma, designing innovative retail experiences (apps, websites) for high-profit eCommerce brands and tech companies. I consult with stakeholders to understand their users' pain points, analyze existing data, assess IA, and then develop and execute a comprehensive plan to address UX/UI concerns. We'll do this through iterative design testing, prototyping, lo-fi designs, and beautiful UI design to improve conversion. 👩🏼‍💻

Figma
Building scalable atomic Design Systems, creating and utilizing prototypes to test design principles, and abiding by Figma's sexy framework allow me to set up files that are tidy and dev-ready. ✅

I often evaluate systems and structures within Figma at an organizational level and then implement improvements in order to streamline design processes. I could refine an existing or create a new Design System, which can then be used by other designers to allow consistency in all products and digital marketing materials. 🎨

Content Production
In addition to leading redesign efforts, I also support teams as a producer and work with senior creatives and marketing/sales teams to create responsive landing pages, app UI workflows, micro-animations, interaction states, emails, social media content, brand guidelines, sales materials, presentations, and display ads. 👩🏼‍🎨

I work directly with agencies of all shapes and sizes, independent consultants, eCommerce brands, and international corporate clients. 🌎