My 20+ years of experience in visual design supports my ability to bridge the gap between users, developers, stakeholders, and internal teams. 🚀

You’ll find me in Figma designing innovative retail experiences, apps and websites, for high-performing eCommerce brands and tech companies. I partner with stakeholders to understand user pain points, analyze data, and assess IA, then develop and execute a clear UX/UI strategy.

From there, we iterate through testing, prototyping, lo-fi exploration, and polished UI design to improve conversion. 👩🏼‍💻

Figma
I build scalable, atomic Design Systems and create thoughtful prototypes to validate design decisions. My approach ensures files are organized, efficient, and dev-ready. ✅

I also evaluate systems at an organizational level, refining or creating Design Systems that bring consistency across products and marketing materials. 🎨

Content Production
Alongside leading redesign efforts, I support teams as a producer, partnering with senior creatives and marketing/sales teams to deliver responsive landing pages, app workflows, micro-animations, interaction states, emails, social content, brand guidelines, presentations, and display ads. 👩🏼‍🎨

I collaborate with agencies of all sizes, independent consultants, eCommerce brands, and international corporate clients. 🌎