JING Tea

JING, a luxury tea brand, approached LogicSpot for a responsive Ecommerce site overhaul. I provided Creative Direction for the project including consult on initial scoping, mood boards, and UX/UI design and implementation. To ensure all aspects of the project ran smoothly, I had direct and frequent communication with the client and carefully managed the output of the development team’s work, making sure the finished site adhered to the styles set in design.

In addition to design, I was responsible for the art direction of video and photography shoots on-location for visuals used in the new website.

  • Role Creative Director
  • For LogicSpot
  • Date Autumn 2016
  • URL jingtea.com

Mobile Homepage

Category Page

JING's tea offering is unlike any other, in that its quality is unmatched and is enjoyed and praised by fine tea connoisseurs around the world. Their product page had to feel luxurious and needed to beautifully show lush, lovely content. We told a story around the tea whilst also making purchasing feel elegant.

Product Page

“Our focus is on quality. LogicSpot have done a great job in building our new Magento site to a high standard. I am really happy with the design which I think beautifully showcases our passion and love for the product.”

– Matthew, Website Manager at JING Tea