The Conran Shop

The Conran Shop, a longtime client of LogicSpot, needed a way to improve their online customer experience, particularly their product and category pages. After going through a customer persona and usability testing phase, I created a set of highly flexible (based on content) wireframes in Sketch that could be quickly transitioned to high-definition visual designs. I was careful to keep the spirit of the brand in place whilst still allowing for a complex content shifts to occur.

  • Role Creative Director
  • For LogicSpot
  • Date In Progress
  • Type UX/UI Design
  • URL conranshop.co.uk

In addition to creating wireframes, I reformatted the navigation hierarchy, providing simple and clear category items that improved user understanding of the shop’s offerings.

A Traditional Category Page Wireframe

Conran needed a way to show complex products with configurable options and product details that varied from product to product. I provided a responsive, highly flexible solution that’s still elegant, simple, and effortless to use.

Configurable Product Page Wireframe