Bulldog Men's Skincare

Gravytrain, an award-winning Digital Marketing agency, approached me to oversee the redesign of Bulldog Men Skincare’s website. Bulldog is an extremely well-known British consumer brand and was after the holy grail of eCommerce: improved conversions and a brand experience that matched the face of their products.

Homepage

As Design Director, I oversaw a holistic design strategy of improvements including Best Practice implementations for eCommerce, polished wireframes, and typography updates, and I provided guidance on brand tone of voice, copywriting, and product & lifestyle photography. A sweeping redesign of 12 unique responsive pages was created in a span of 8 weeks.

Product Page

The new Bulldog Men’s Skincare website launched in Spring 2018. User testing occurred alongside SEO to enhance and improve conversions in conjunction with the launch of the design.

Mobile Category and Shopping Bag Pages

All designs and functional interaction elements such as Search, Shopping Bag animations, Checkout flows, and beautifully-designed landing pages (with a focus on SEO) were created in Sketch alongside a rigorous handover to dev in Zeplin.

Checkout Page